In this book you will learn the importance of having marketing goals the power in joining the right community organizations and how to participate how to ask for referrals tips for positioning yourself as the expert in your area of expertise as part of the new year publishing airplane book series the abc s of legal marketing is designed to be read in a coffee shop or on a short flight. Someone kicks the ball to the left and everyone runs left the ball goes right the crowd follows there is little strategy and lots of running back and forth this is the perfect analogy for how most law firms market if one firm advertises sponsors an event or takes another marketing action their local competitors are sure to follow. The abcs of legal marketing o is for office many lawyers are not alone while the job can feel isolating most work in offices filled with very talented and dedicated professionals look outside your office door and you will find an office full of people who should be viewed as part of your business development and marketing team. Abcs of marketing and business development by bob denney most lawyers make marketing and business development more complicated than needed developing new business and keeping clients isnt rocket science in fact its as simple as abc a sk good questions
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